Marketing Firearms to Women and Youth

1. Female Persuasion: A Study of How the Firearms Industry Markets to Women and the Reality of Women and Guns, Susan Glick, MHS, Violence Policy Center, Washington, DC, December 1994, 82 pages.

   This study explores the reality of women and firearms violence in light of firearms industry marketing trends. The study includes available statistics on women and firearms violence including: homicide, suicide, justifiable homicide, unintentional deaths, and firearms use in specific crime categories; an overview of industry marketing approaches to women including sample ads, promotional mailings, and analyses of promotional programs; and, an overview of gun lobby and firearm publication approaches to women.

   This publication is $12.00, including shipping and handling. Call the Violence Policy Center (VPC) at (202) 822-8200 or write to the VPC at 1350 Connecticut Ave., NW, Suite 825 Washington, DC 20036. A copy of the VPC publications list will be included upon request. Follow this link to view the study's Executive Summary.

2. Joe Camel with Feathers: How the NRA with Gun and Tobacco Industry Dollars Uses its Eddie Eagle Program to Market Guns to Kids, Susan Glick, MHS, and Josh Sugarmann, Violence Policy Center, Washington, DC, November 1997, 144 pages.

   This study takes a hard look at the NRA's Eddie Eagle "gun safety" program�which the organization has aggressively promoted as an alternative to gun safety measures such as child access prevention (CAP) laws (which require that adults store their firearms safely and inaccessible to children) and legislation mandating the use of trigger locks. The study finds that the primary goal of the Eddie Eagle program is not to safeguard children, but to protect the financial and political interests of the NRA and the firearms industry.

   This publication is $20.00, including shipping and handling. Call the Violence Policy Center (VPC) at (202) 822-8200 or write to the VPC at 1350 Connecticut Ave., NW, Suite 825 Washington, DC 20036. A copy of the VPC publications list will be included upon request. Follow this link to view materials from Joe Camel with Feathers: How the NRA with Gun and Tobacco Industry Dollars Uses its Eddie Eagle Program to Market Guns to Kids.

3. "Use the Schools"�How Federal Tax Dollars Are Spent to Market Guns to Kids, Josh Sugarmann and Susan Glick, MHS, Violence Policy Center, Washington, DC, December 1994, nine pages.

   "Use the Schools" details a partnership between the U.S. Fish and Wildlife Service and the National Shooting Sports Foundation to use the country's schools to increase firearm sales and bolster the gun lobby's political base. The NSSF received $229,000 in federal tax money under the Pittman-Robertson Act to update and expand the program to more than 90,000 schools across the country. This study is a useful aid for state and local activists to begin the process of determining whether the NSSF videos have been placed in their children's schools.

   This publication is $2.00, including shipping and handling. Call the Violence Policy Center (VPC) at (202) 822-8200 or write to the VPC at 1350 Connecticut Ave., NW, Suite 825, Washington, DC 20036. A copy of the VPC publications list will be included upon request. Follow this link to view "Use the Schools" - How Federal Tax Dollars Are Spent to Market Guns to Kids.