Marketing Firearms to Women and Youth

1. Female Persuasion: A Study of How the Firearms Industry Markets to Women and the Reality of Women and Guns, Susan Glick, MHS, Violence Policy Center, Washington, DC, December 1994, 82 pages.

   This study examines the firearms industry's marketing campaign to sell guns to women. It includes sample ads, promotional material, and an overview of firearm publications' pitches to women. The study also includes statistics on the actual effects of firearms violence on women.

   This publication is $12.00, including shipping and handling. Call the Violence Policy Center at (202) 822-8200 or write to the VPC at 1140 19th Street, NW, Suite 600, Washington, DC 20036. Follow this link to view the study's executive summary.

   
   

2. Joe Camel with Feathers: How the NRA with Gun and Tobacco Industry Dollars Uses its Eddie Eagle Program to Market Guns to Kids, Susan Glick, MHS, and Josh Sugarmann, Violence Policy Center, Washington, DC, November 1997, 144 pages.

   This study takes a hard look at the NRA's Eddie Eagle "gun safety" program, which the NRA aggressively promotes as an alternative to child access prevention (CAP) laws, which require adults to store firearms inaccessible to children, and mandatory trigger lock legislation. The study finds the primary goal of the Eddie Eagle program to be the protection of the financial and political interests of the NRA and the firearms industry. It also shows how money from the firearms and tobacco industries flows to the NRA through its "educational" arm, The NRA Foundation.

   This publication is $20.00, including shipping and handling. Call the Violence Policy Center at (202) 822-8200 or write to the VPC at 1140 19th Street, NW, Suite 600, Washington, DC 20036. For parents and educators who want an overview of Eddie Eagle, and information on how to locate schools teaching the NRA program, a five-page pamphlet is available from the VPC at the above address. Follow this link to view the study.

   
   

3. "Use the Schools"�How Federal Tax Dollars Are Spent to Market Guns to Kids, Josh Sugarmann and Susan Glick, MHS, Violence Policy Center, Washington, DC, December 1994, nine pages.

   This study details a partnership between the U.S. Fish and Wildlife Service and the National Shooting Sports Foundation (NSSF) to use public schools to increase firearm sales and bolster the gun lobby's political base. In 1993, the NSSF received more than $229,000 in federal tax money to operate in schools. This study is useful for state and local activists working to determine if NSSF videos have been placed in their children's schools.

   This publication is $2.00, including shipping and handling. Call the Violence Policy Center at (202) 822-8200 or write to the VPC at 1140 19th Street, NW, Suite 600, Washington, DC 20036. Follow this link to view the study.

   
   

4. "Start �Em Young:" Recruitment of Kids to the Gun Culture, Violence Policy Center, April 1999, 33 pages.

   Released following the Columbine High School shooting, this report focuses on the efforts of the NRA and the gun industry to create a youth gun culture. It offers both quotes and advertisement photos from the gun industry to demonstrate how this recruitment drive works, as well as details of school shootings over the previous two years.

   This publication is $8.00, including shipping and handling. Call the Violence Policy Center at (202) 822-8200 or write to the VPC at 1140 19th Street, NW, Suite 600, Washington, DC 20036. Follow this link to view the study.