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Cashing in on the New Millennium

How the Firearms Industry Exploits Y2K Fears to Sell More Guns


1) Wilson Combat Advertisement, Gun World, October 1999, inside back cover.

2) "H&R 1871 Sues Colt's Over New Revolver's Name," Firearms Business, March 1, 1999, p. 3.

3) Project Megiddo, Federal Bureau of Investigation, accessed at

4) "Y2K Survival Guide to Revolvers," Handguns, September 1999, cover; Jerry Ahern, "Survive Y2K�Guns and Gear You Need," Gun World, August 1999, p. 38; and Robert Hausman, "Coping with the Upcoming Computer Collapse: Being Forewarned as well as Forearmed Will Help You Survive the Coming Y2Kaos," Guns & Ammo, February 1999, p. 30.

5) Leroy Thompson, "Facing Y2K With a Colt Python," Handguns, September 1999, p. 50; Walt Rauch, "Smith & Wesson's Model 10 Revolver: A Good Choice as a Y2K Handgun," Handguns, September 1999, p. 54.

6) Bob Rogers, "Y2Kaos," Shooting Sports Retailer, January 1999, p. 22.

7) Russ Thurman, "It's Time to Sell the New Millennium!," Shooting Industry, September 1999, p. 64.

8) "Y2K Concerns Fueling Firearms Markets," Firearms Business, April 1, 1999, p. 3.

9) "Supplies Remain Tight; Many Products Allocated," Firearms Business, July 15, 1999, p. 3.

10) Sturm, Ruger & Company, Form 10Q, filed with the Securities and Exchange Commission, November 10, 1999, accessed at

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The Violence Policy Center is a national non-profit educational foundation that conducts research on violence in America and works to develop violence-reduction policies and proposals. The Center examines the role of firearms in America, conducts research on firearms violence, and explores new ways to decrease firearm-related death and injury.

All contents � 1999 Violence Policy Center