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Cashing in on the New Millennium

How the Firearms Industry Exploits Y2K Fears to Sell More Guns

Table of Contents

Section One: The Marketing of Y2K

Section Two: Quotes From Selected Consumer Gun Magazines

Section Three: Quotes From Selected Industry Magazines


This is the full text of the December 1999 Violence Policy Center report Cashing in on the New Millennium. For information on how to order a hard copy of this study, please return to the publications page.

The Violence Policy Center is a national non-profit educational foundation that conducts research on violence in America and works to develop violence-reduction policies and proposals. The Center examines the role of firearms in America, conducts research on firearms violence, and explores new ways to decrease firearm-related death and injury.

All contents � 1999 Violence Policy Center