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"A .22 For Christmas"
How the Gun Industry Designs and Markets Firearms for Children and
Youth
"It's a Neat Little Starter Gun"
Gun manufacturers
have openly acknowledged their cultivation of the youth market�
- "It's a perfect
gun to start out a child in shooting."
Eddy Fernandez, marketing manager, Taurus International Firearms
- "When it comes
to the youth market, the Mark1GY is a big item for us."
Brian Herrick, vice president for marketing and sales, Savage Arms
- "Marlin's model
15 YN, the �Little Buckaroo,' is a single-shot bolt rifle specifically
made for kids."
Tony Aeschliman, marketing manager, Marlin Firearms
- "It's [the Chipmunk
bolt-action rifle] a great father/son, father/daughter rifle because
children can't cock the rifle by themselves until they're seven or
eight years old....Christmas is important but don't forget about birthdays.
Rimfires make great gifts all year long."
Chris
Johnson, vice president, Rogue Rifle Company
- "Another great
Christmas gift is our lever-action Golden Boy .22. We'll have good
quantities of this rifle available this year."
Anthony Imperato, president, Henry Repeating Arms Company
- "When it comes
to a gun for Christmas, the Kimber .22 Classic is a great choice....Because
our rifles are so accurate, kids will be able to hit what they're
aiming at....In the case of the Kimber Classic, the rifle can outshoot
the shooter."
Dwight Van Brunt, vice president of marketing and sales, Kimber Firearms19
Cover, InSights,
July 1997
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of Contents
All contents � 2001 Violence Policy Center
The Violence Policy Center is a national non-profit educational foundation
that conducts research on violence in America and works to develop violence-reduction
policies and proposals. The Center examines the role of firearms in America,
conducts research on firearms violence, and explores new ways to decrease
firearm-related death and injury. |
