VPC Releases The State
of the Gun Industry in Response to Nation's Largest Gun Trade Show
Being Held in Las Vegas February 2-5, 2002
Gun Industry's Most Dangerous Trends
WASHINGTON, DC�A new
report from the Violence Policy Center (VPC), The
State of the Gun Industry, released for the SHOT (Shooting, Hunting,
and Outdoor Trade) Show opening this Saturday reveals five of the gun
industry's most deadly trends and dangerous marketing practices.
The 24th annual SHOT
Show will be held February 2 to 5, 2002, in Las Vegas, Nevada. It is sponsored
by the gun industry trade group the National Shooting Sports Foundation
(NSSF), and is the largest annual gun trade show in America and the major
showcase for handguns, rifles, shotguns, and ammunition for the civilian
"While the gun industry
displays its firepower at this year's SHOT show, all Americans will continue
to suffer the consequences of an unregulated industry which kills nearly
30,000 people every year, and puts the security of our nation at risk,"
states Marty Langley, VPC policy analyst.
The State of the
Gun Industry details recent gun industry niche marketing efforts and
50 Caliber Sniper
Rifles: 50 caliber sniper rifles can accurately hit long-range
targets at 1,800 meters, yet are easier to buy than handguns. Voting
From the Rooftops, a report by the Violence Policy Center, documents
in detail the clear and present danger 50 caliber sniper rifles present
to all Americans.
While the gun industry works to exploit Americans' fears in the aftermath
of the September 11 attacks, they have been working even harder to keep
hidden from the American public a secret they readily share amongst themselves�handguns
are a poor choice as a tool for self-defense.
In an effort to boost declining handgun sales, the gun industry has increased
the lethality of its products by producing larger caliber, higher-capacity,
and more readily concealable handguns known as "pocket rockets." Virtually
all handgun manufacturers now sell "pocket rockets," including: Smith
& Wesson; Colt's Manufacturing Company; Glock; Sturm, Ruger & Company,
Inc.; and Hi-Point Firearms.
Kids: The gun industry has struggled with stagnant or declining
sales for several years because of the saturation of its primary market
of white males. In response, the NSSF, the National Rifle Association
(NRA), and gun manufacturers openly acknowledge their desire to cultivate
an expanded youth market and have acted on it.
Shooting Ranges: Although outdoor firing ranges put more lead
into the environment than nearly any other major industrial sector in
the United States, they remain almost entirely unregulated. In just two
years a typical outdoor firing range can have lead contamination equivalent
to a five-acre Superfund site.
"As the gun industry
gathers to celebrate their deadly trade, the SHOT Show offers a unique
and disturbing opportunity to see firsthand the marketing strategies and
increasingly lethal products of the gun industry," the VPC �s Langley
adds. "The clear picture that emerges from the SHOT Show is that what
is good for the gun industry's bottom line is dangerous for public health
The Violence Policy Center is a
national non-profit educational foundation that conducts research on violence
in America and works to develop violence-reduction policies and proposals.
The Center examines the role of firearms in America, conducts research
on firearms violence, and explores new ways to decrease firearm-related
death and injury.
Thursday, January 31, 2002
Violence Policy Center
(202) 822-8200 x105