Announcement of Planned NRA Caf� and Store in Times Square Latest Proof of National Rifle Association's Appetite for Destruction

In reaction to today's announcement at the National Rifle Association's (NRA) annual meeting that the organization planned to open an NRA caf� and store in New York City's Times Square, the Violence Policy Center released the following statement by Josh Sugarmann, VPC Executive Director and author of the 1992 book NRA: Money, Firepower & Fear:

Today's announcement by the NRA that they are opening an NRA caf� and store in Times Square is an amazing example of how bizarrely out of sync the organization is with mainstream America. It will go down in history as the worst marketing decision since New Coke. What will their sign say, "Over a Million Killed?" It will quickly become a protest Mecca in the wake of the high-profile shootings that now define our nation, each of which will be laid at the NRA's doorstep.

The Violence Policy Center is a national non-profit educational foundation that conducts research on violence in America and works to develop violence-reduction policies and proposals. The Center examines the role of firearms in America, conducts research on firearms violence, and explores new ways to decrease firearm-related death and injury.